The front door is a symbol of home, and a gateway to all that is precious to us. The new RACV Home Insurance campaign celebrates the slice-of-life moments we experience in and around our front doors. The doors are painted in RACV’s distinctive blue, a powerful symbol connecting these moments with the trust and reliability we associate with RACV.
In a digital world, how do you get people to consider an analogue product like Post-It Notes? Realising that the next generation of consumers crave ‘the freedom to think and create, not scroll’, we took over cluttered news and social feeds and gave them space to tap out, relax and think.
82% of Australians say they don’t enjoy their fries delivered. WHY? Because they arrive soggy. Australians can now turn their fry frown upside-down, because new McCain SureCrisp™ Fries, stay crispy for 30 minutes. They arrive so crispy, they’re bound to bring your neighbours to the yard. This campaign was a first of its kind for McCain globally, running as a B2B, B2C and a B2B2C campaign.
Everyone loves downing a packet of rice crackers – usually before you’ve even opened the dip.
We helped Peckish, Australia’s favourite rice crackers, launch their new Peckables range made specifically for those cheeky snacking seshes – a box of light, tasty, rice crackers full of flavourful personality, whose singular purpose is… to be devoured.
RACV Trades are trustworthy, reliable and do an excellent job. Just what we look for in a tradie. But above all that they are also very personable. This campaign brings heart and soul together with a job well done, delivered through the charming moments of interaction with an RACV tradie.
There are kids, and then there are Pentavite kids. They’re the ones who slay not one, but one hundred dragons, take that extra slice of mud pie, and always go down the big slide… upside down AND backwards. They do what they love and then some. What parent wouldn’t want that?
A fierce campaign to launch TART sparkling rose, where we celebrate women who are unashamedly themselves.
Changing how we think, and feel, about sensitive skin.
“Our new creative platform, ‘If you feel sensitive, feel QV’, digs into a powerful consumer tension around sensitive skin which is how sensitive skin makes a person feel. This was the catalyst in building strong emotional associations with the QV brand, interpreted through distinctive creative storytelling.”
Pete Cerny, Chief Creative Officer, Dig
Post-it® Brand by 3M is demonstrating the sticking power of their Post-it® Super Sticky Notes by creating a game of virtual tag on TikTok. Post-it® Super Sticky Notes have 2x the sticking power compared to an ordinary sticky note and can stick and re-stick to multiple surfaces.
Dig has leveraged the platform to its full potential, by working with some of Australia’s top TikTok creators to join in the game. Each has shown off their unique skills and talents, from gymnastics, to make-up artistry, to pottery, while continuing the “tag” game seamlessly through clever use of TikTok transitions and the stitch feature. Each film that forms part of this campaign features a stand-out Neon Green Post-it ® Super Sticky Note stating “You’re it!”.
In just one week of the organic films being live they saw over half a million views combined, generating engagement and talkability. Phase two, commencing this week, sees the 60” branded film feature in high impact TikTok ad placements for the next three weeks, combining all creator films, directing traffic to Officeworks to generate conversions.
The first ever Branded effect TikTok campaign down under aimed to build Cadbury Twirl into a youth icon and make Twirl Australia’s #1 chocolate bar brand. By connecting with the core target audience of 20-30yo females in a meaningful way, the aim of the campaign was to generate talkability for the brand, by emotionally connecting with youth culture to make Twirl cool… Cue TikTok, and a playful call to action in the form of a 3D branded effect.
The Twirl & Win campaign inspired creativity and turned users into brand advocates on the platform. UGC brought the campaign to life as users leveraged the BE while putting their own unique spin on entries. Some of the best incorporated costumes, pets and even props into their videos.
By gathering data on customers’ preferred beverages and lifestyles, we crafted tailored communications for each individual – reviving the database customer engagement and overall satisfaction. Within a year, email engagement doubled and the database growth increased by 13% proving that personalised communications was the key to turning The Bottle-O into a preferred, customer-centric brand.
