The Macan is as iconic as the Porsche name; a sporty yet luxurious SUV experience with countless personalisation options, at the cutting edge of comfort and technology.
With the arrival of the latest model in Australia, we were challenged to cut through the competitive luxury EV market to reach a highly discerning audience. Capturing the new Macan’s unique essence across a wave of targeted, exclusive and immersive media, the result was Porsche’s largest campaign in a decade.
