TODAY MARKETERS

DON’T HAVE THE 

BUDGET TO PLAY 

TO THE AVERAGES.

We dig deeper into what really matters to grow brands.

On average only 16% 
of the audience pay attention and recall the brand*.

This means 84% of media dollars are wasted. We can do better. And we must do better.
*Ehrenberg Bass study of 150 campaigns, Australia

HOW WE DIG DEEPER

  • PEOPLE.
  • Process.
  • platformS.

people.

Commercial and brand meets creativity.

In a world with more data than time, making sense of data and synthesising it into insights provides the inspiration for everything we do: brand strategy, creativity, and customer 
experience. A unique people DNA, all under one roof.

process.

Growth begins by knowing where not to dig.

We dig deeper on the 5 evidence based steps than really matter in compounding effectiveness. Miss one of them and you will be falling short.

PLATFORMS. 

DIGSIGHT ™

Giving marketers confidence in the strategic foundations of the brief.

DigSight™, our agile research platform with a database of over 50,000 consumers, is used to effectively identify and refine insights, and sharpen creative briefs. It is also highly efficient, ensuring creative time is invested on a powerful Insight and a strategic territory that will broaden relevance for your brand.

PLATFORMS. 

ai brand Ninja

Speaks your brand language

Dig is an owner and exclusive agency partner 
of the Brand Ninja AI platform. AI content that learns and speaks the language of your brand.

The problem marketers are facing with AI is how to get the content closer to brand with minimal edits. The Brand Ninja ‘Jitsu’ AI layer utilises Generative AI models and learns the brand tone of voice and identity, learning each time 
a user edits content and how that content performs.

Ninjas can be assigned to specific content goals, such as tapping into the speed of 
culture, hyper localisation and scaling 
content efficiently.

BRAND NINJA IMAGE

Capabilities.

Brand

Strategy and identity
  • Brand Positioning & CVP
  • Brand Hierarchy
  • Brand Identity

Creative

Platforms & Production
  • Creative Strategy
  • Insight generation
  • Creative & Brand Platforms
  • Campaign ideas
  • Activation & experiential

Content

End-to-end production
  • Holistic Content Strategy
  • AI Content Operations
  • Large in-house on & offline content production + studio
  • External ‘big ad’ production house management
  • Content Capability Transformation

Experience

Customer Experience (CX)
  • Digital strategy
  • Data strategy
  • Website UX & development
  • Shopper strategy & journey planning
  • Campaign activation
  • Media buying & planning

Social

End-to-end management
  • Social strategy, planning & production
  • Social media content creation & production (in-house studio)
  • Social analytics
  • Influencer engagement & management

Get in touch.

    Hello Dig,