You’ve seen Sophie Monk endorse… well, just about everything. But have you seen seven of her pitching the iconic tastes of Australia’s favourite wine? We didn’t think so.

Just when you thought Sophie Monk was returning for another signature dating stint on reality TV, we serve up a twist: not one, but seven Sophies, each taking on distinctive roles that mirror the personality traits and flavour profiles of [ yellow tail ] wine varietals.

Too much Sophie? No such thing. Intrigued? Confused? That’s intentional.

In a digital world, how do you get people to consider an analogue product like Post-It Notes? Realising that the next generation of consumers crave ‘the freedom to think and create, not scroll’, we took over cluttered news and social feeds and gave them space to tap out, relax and think.

82% of Australians say they don’t enjoy their fries delivered. WHY? Because they arrive soggy. Australians can now turn their fry frown upside-down, because new McCain SureCrisp™ Fries, stay crispy for 30 minutes. They arrive so crispy, they’re bound to bring your neighbours to the yard. This campaign was a first of its kind for McCain globally, running as a B2B, B2C and a B2B2C campaign.

Digging into the cultural insight of equality, and the rise of the female voice, we established the Revlon Bold Matters Creative Platform – giving bold women a voice on matters that matter. The campaign was the best performing campaign in Revlon ANZ history, which included sales growth of +30% in their top two customers.

RACV Trades are trustworthy, reliable and do an excellent job. Just what we look for in a tradie. But above all that they are also very personable. This campaign brings heart and soul together with a job well done, delivered through the charming moments of interaction with an RACV tradie.

After years of climate emergencies, Australians are frustrated with promises to take action “soon”. As the country’s only generator and provider of 100% clean energy, we helped Pacific Blue stand up and show Australians that the future of energy is already here.

There are kids, and then there are Pentavite kids. They’re the ones who slay not one, but one hundred dragons, take that extra slice of mud pie, and always go down the big slide… upside down AND backwards. They do what they love and then some. What parent wouldn’t want that?

We helped our mates at The Bottle-O create this lead-gen campaign with a twist. Rather than give away mass-produced rubbish in exchange for email addresses, we rescued abandoned fridges from the side of the road, gave them a new lease on life, then invited people to adopt them. 

We created a bespoke microsite for the fridges, complete with photos and bios, and we’re happy to report that every fridge found a happy new home.

A fierce campaign to launch TART sparkling rose, where we celebrate women who are unashamedly themselves.

Changing how we think, and feel, about sensitive skin.

“Our new creative platform, ‘If you feel sensitive, feel QV’, digs into a powerful consumer tension around sensitive skin which is how sensitive skin makes a person feel. This was the catalyst in building strong emotional associations with the QV brand, interpreted through distinctive creative storytelling.”

Pete Cerny, Chief Creative Officer, Dig