Australian Pork had built one of the most recognised taglines in the country, ‘Get some pork on your fork’. Yet it was not translating into success. With only 8% top of mind awareness, it was time to breathe new life into the long-standing tagline to increase awareness and saliency of pork as an everyday protein.

Introducing charismatic Spaniard named Ramón Jamón. A pink-suited man of mystery, here to address common barriers Australians have with pork, simply by asking “Por qué?” (English translation: “Why?”). And why indeed, because life’s tastier when you get some pork on your fork.

A big green shed dominates the Australian hardware category. As Australia’s number-two hardware brand, we knew Mitre 10 had a chance to disrupt. ‘The Other Hardware Store’ embraces Aussies’ love of the underdog while showcasing the Mitre 10 team’s unrivalled know-how and advice. With a loveable maverick tone and clearly defined point-of-difference, we successfully reminded Australians that they do indeed have another choice.

In a world of cocktails and craft beers, we helped ground The Bottle-O in uncomplicated fun and Aussie colloquial banter. It’s the bottle shop that IS good value, for all the Aussies who ARE good value.

Bendigo Bank was looking to build meaning into their tagline ‘The Better Big Bank’, positioning it as a compelling and genuine alternative to the big 4 banks.

A dig into the data helped us identify the rational category drivers that support Bendigo Bank as a big bank, together with the more emotive factors surrounding the customer care and human values that Bendigo Bank is known for.

The ‘Bigger for you’ campaign embeds Bendigo Bank as a bank that’s bigger than the big 4 on things that matter most to people, reinforcing the idea that Bendigo Bank is better from both an experience and impact perspective, creating a win-win for customers.

The campaign will be executed across TV, cinema, digital, social and throughout the Bank’s vast retail network.

Sarah Bateson, General Manager of Marketing at Bendigo Bank said “The continued focus on what really matters to customers is why we’re consistently voted Australia’s Most Trusted Bank, and this comes through in the campaign.”

As featured on Gruen, meet Margaret, Bulla’s Chief Cottage Cheese Officer now with over 30m views on TikTok – this ‘gran-fluencer’ has become quite the hit. Tapping into GenZ’s love of engaging with authentic oldies on TikTok, we found Margaret, the perfect person to engage the next generation of cottage cheese lovers.

With a vast array of different products, promotions, and key selling periods throughout the year, Mitre 10 was looking for a retail platform to bring a much-needed layer of consistency.

Enter Talking Tools. A flexible, funny and efficient way to do retail, where the products quite literally sell themselves. From TV to social and beyond, Mitre 10’s Talking Tools charm the audience through their humorous loveable maverick tone of voice and playful interaction with the media.

There’s nothing worse than struggling on a DIY job and feeling like the world is watching. So, in true Mitre 10 style, we delivered a simple message with distinction: you can trust Mitre 10 to get the job done right. First time. And save yourself from a little… scrutiny.

The front door is a symbol of home, and a gateway to all that is precious to us. The new RACV Home Insurance campaign celebrates the slice-of-life moments we experience in and around our front doors. The doors are painted in RACV’s distinctive blue, a powerful symbol connecting these moments with the trust and reliability we associate with RACV.

Launching TENA Men’s leak-absorbing boxers, we needed to start a conversation with men who avoid talking health.

To break the silence, we took cues from the fashion world and shared the incontinence journeys of four prostate cancer survivors in this bold film and photographic series.

Everyone loves downing a packet of rice crackers – usually before you’ve even opened the dip.

We helped Peckish, Australia’s favourite rice crackers, launch their new Peckables range made specifically for those cheeky snacking seshes – a box of light, tasty, rice crackers full of flavourful personality, whose singular purpose is… to be devoured.