McCain

SureCrisp™ Fries are Better than Yours

82% of Australians say they don’t enjoy their fries delivered. WHY? Because they arrive soggy. Australians can now turn their fry frown upside-down, because new McCain SureCrisp™ Fries, stay crispy for 30 minutes. They arrive so crispy, they’re bound to bring your neighbours to the yard. This campaign was a first of its kind for McCain globally, running as a B2B, B2C and a B2B2C campaign.

  • Brand Strategy
  • Insight
  • Creative
  • Production
  • TVC
  • Radio
  • Social Media
  • Shopper
  • B2B
  • Activation

Dig in.

Peckables

Made to be Devoured
Bendigo Bank

Bigger for you
Australian Pork

Why not pork?
Bulla Family Dairy

Margaret, Chief Cottage Cheese Officer
Mitre 10

Job done right first time
RACV Home Insurance

Protecting what matters most
Tena men

Wear it with Confidence
The Bottle-O

Good Value People
[ yellow tail ]

Easy to Love
POST-IT®

A little space to think
McCain

SureCrisp™ Fries are Better than Yours
Revlon

Bold Matters